EXPERIENCE
Erwin Penland, New York / South Carolina
EVP, Executive Creative Director
• Responsible for leading the creative department & reporting directly to CCO.
Saatchi & Saatchi, New York
Executive Creative Director, April 2012-Present
• Responsible for all global communications for the Lenovo brand.
• Played a major role in the integrated creative capabilities of the agency for
existing clients as well as new business opportunities.
Saatchi & Saatchi, New York
Creative Director, April 2011 - April 2012
• Responsible for running multiple accounts on the P&G and General Mills rosters
including: Duracell, Tide, Dreft, Pilsbury, Toaster Strudel, Green Giant and more.
BBDO, New York
VP, Creative Director, December 2010 - April 2011
• Created TV and digital executions for Mountain Dew’
• Concepted and produced various executions for GE (iAd, TV, Print, Rich Media).
BBDO, New York
Associate Creative Director, January 2010 – December 2010
• Concepted and produced various executions for GE (iAd, TV, Print, Rich Media).
• Created a series of iPad ads for the first digital issue of Wired magazine.
JWT, New York
Art Director, February 2008 – January 2010
• Concepted, designed, and oversaw digital production for award winning
Debars Unbreakable Kiss campaign(holiday 2008).
• Pitched, won and developed the launch of Microsoft Bing.
• Developed integrated work for Rolex, Jose Curervo, Microsoft and Macy’s.
R/GA, New York
Art Director, May 2005 – February 2008
• Led a large team of designers and developers in the creation of large scale
projects in Flash, DHTML, and HTML for Verizon and various sub-brands.
• Collaborated on various new business pitches including Subaru and HBO
DiMassimo Brand Advertising, New York
Interactive Director, August 2004 – May 2005
• Lead the design and development for multiple sites including Joseph Abboud
Clothing, and the DiMassimo corporate site
• Directed and produced promotional videos for Fairmont Hotels & The Plaza Hotel
EDUCATION
University of Central Florida, Bachelor of Fine Arts, 2002
Pasadena City College, Pasadena, CA, Design and Advertising Studies.
AWARDS
• Gold Pencil - One Show Interactive 2009 - Integrated
• Merit - One Show 2009 - Integrated Branding
• Bronze - Cannes Cyber Lions 2009 - Websites & Microsites
• Bronze - Cannes Lions 2009 - Ambient Media
• Bronze - CLIO Awards 2009 - Content & Contact
• Shortlist - Cannes Lions 2010 - Best New Product Launch